Internship Opportunity: Career Content Development Intern


Transparency is one of the essential elements of career success. Pick up any modern book on career planning, small business development, marketing, or social media, and you’ll probably find a section devoted to the idea of transparency, and how essential it is to establishing the three foundational elements of successful relationships: people know you, like you and trust you.

It Should Be Easy, Right?

But it’s not easy to be “transparent.” Each of us struggles with something, but no one wants to be defined by their problems. Especially if you are looking for a job, looking for customers, or trying  to establish yourself as an “authority” within some niche. If you’re truly transparent, people identify with your humanity, because your successes and your struggles are both familiar, and they root for you.

So What’s the Problem?

Herein lies the rub: the more risks you take in your career or with your business, the greater the potential reward…or potential loss. So you stay within your comfort zone, and try to figure your way through, on your own. And sometimes, it’s neither practical (nor healthy) to do so. But, “issues” put aside are eventually recognized for what they are…problems. And when you have a problem, it’s supposed to be okay to ask for help. As educators and supervisors, we know this. We preach this to our students. We evangelize for this to our young professionals. And yet we resist holding ourselves to the same standard, even though we know–genuinely know–that those who ask for help are usually met with kindness, understanding, and support.

So What’s My Problem?

I’ve arrived at a point with this site and with my business where it would be folly to continue without more help. As I expanded the local aspect of my business, I’ve been getting more clients for résumé writing and LinkedIn profiles, and many of these are from outside of academia, and have varied experiences that are hard to tie together into a coherent package.

I’ve always been good at writing résumés, and I enjoy challenges, but it requires a very different type of energy and focus than writing blog posts and sharing perspectives. And I find it hard sometimes to shift gears and keep moving. For the past couple of months, the result has been writer’s block, and I’ve had to devote more time to the writing I am paid for (the résumés) than to my sites.

What Kind of Help Do I Need?

I have some ideas that need to be implemented, and resources that need to be developed, and not enough time and energy to do them all. And I would like to revive my second site, Higher Ed Life Coach, and continue development on a local career resource site, AthensGACareerCoach.Com. So I am looking for an intern to help in content development, and social media, and also for high-quality, relevant guest posts. I will post something later this week about guest posting opportunities. In the meantime, here’s a description of what I am looking for in an intern.

The Internship

The Career Content Development Intern will compile career resources and develop new content for websites (primarily HigherEdCareerCoach.Com and AthensGACareerCoach.Com, but possibly including other sites currently published or under development by Cook Coaching and Consulting); may appear as a guest or co-host on podcasts; schedule guests for podcast, interview educators, job-seekers, coaches and others for site and podcast features; co-host webinars and twitter chats, assist with social media publishing (Twitter, Facebook) and assist with site management, search engine optimization and site design. Other duties will be negotiated, based on current site development needs and the intern’s interests.


Anticipated compensation is $8/hour, for a maximum of 5 hours a week, and the duration of the internship will be 20 weeks or 100 hours. This is a part-time contract position, beginning in late November or early December, and ending in May 2012. The finalist will be required to submit appropriate documentation confirming eligibility to work in the United States of America, keep and submit accurate and timely records of hours worked, and your contract income will be reported to the IRS. Additionally, the intern will receive a profile page on HigherEdCareerCoach.Com, a HigherEdCareerCoach.Com e-mail account, and may be featured on podcasts and videos.


Minimum qualifications: Bachelor’s degree and at least one year of relevant experience in student affairs/higher education (undergraduate and graduate experience counts!). Excellent verbal and written communication skills, ability to research and compile information and resources quickly and accurately, experience using social media, blogging, podcasting, and producing internet video. Access to a working computer, internet connection and some form of telephone (landline, cellular or VOIP.)

Preferred qualifications: Current graduate student or recent graduate of a student affairs, higher education, college student personnel administration or related program. Ideally, the candidate will also be someone not employed full-time, who can use the internship to expand his or her career development portfolio. Experience using Mac computers, WordPress, iMovie, and Garageband to produce engaging content is a plus; Efficient and deadline-oriented, but flexible and good-humored, with an ability to deliver consistently accurate information; creative but organized, who will focus on helping our web  sites reach their potential.

Application Process

Applications should consist of the following:

  • A current résumé
  • A cover letter, no longer than 2 pages, outlining your relevant experience and your most compelling arguments.
  • Some explanation or evidence of your positive engagement in social media. This can be addressed in your cover letter, or through creative use of social media platforms (Twitter, YouTube, Facebook, LinkedIn, etc.) to demonstrate your experience, comfort level and engagement with these platforms.
  • 3 professional references who can speak not only to your character and work ethic, but toward your ability and/or potential as a writer and content developer.


Applications should be sent via e-mail to with the subject “Career Content Development Intern” no later than 5 p.m. ET Friday November 18. For documents, .pdf format is preferred for all attachments. Interviews will be scheduled during the last two weeks of November, and will be conducted via a webmeeting/video chat interface. Start date will be sometime in late November or early December and will be negotiated with the successful candidate.

Equal Employment Opportunity Statement

Cook Coaching and Consulting, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, ethnicity, sexual orientation, national origin, or genetic condition. The company strives for compliance with all applicable labor laws outlined by the State of Georgia and the U.S. Department of Labor, including the Americans with Disabilities Act.

New Twitter Chat for Student Affairs Job Seekers

Twitter hashtag chats are a great way to get people talking about different topics, and there are great examples out there (#sachat and #jobhuntchat come to mind) that have brought people together to talk about professional development and job searching.

I’m excited to announce that I’ll be helping to moderate a new Twitter chat, devoted exclusively to job search issues in Student Affairs, with “Sarah Searcher” (not her real name) from TheSASearch.Tumblr.Com. “Sarah,” who has until recently been job-searching herself, created the blog as a place where candidates could share their experiences, perspectives and advice about the Student Affairs job search.

We crossed paths on Twitter, and I sent her a message a while back asking if she’d be interested in getting this chat going. So we will be having our first one this week, and  weekly after that, on Wednesdays from 11:30.-12:30 Eastern time!

How to join in the fun? Log on to Twitter or use a program like TweetGrid or TweetChat to  search for the hashtag #sasearch. We’ll post questions, listed as “Q1, Q2, Q3, etc.” Write in and join the conversation. Afterwards, visit TheSASearch or this site for transcripts.

Please join us!

LinkedIn: What You Need to Know About the Second Most Popular Social Network


Lewis Howes (Photo provided.)

LinkedIn is growing in importance as a tool for professional and small business networking. Here are a few things worth knowing about the world’s second most popular social network.

Some of these facts and perspectives can also be found in an interview of LinkedIn expert Lewis Howes that I did a while back on Technorati.
A while back, I enrolled in LinkedInfluence, an online training course by Howes’s and his business partner Sean Malarkey. I have personally gotten a lot out of this course, and I think you will, too. Sean and Lewis are two really well-respected experts on Twitter and LinkedIn. I connected with them on the Third Tribe Marketing group a while back, and had an opportunity not long ago to interview Lewis for a Technorati article on LinkedIn’s recent IPO.
LinkedInfluence will help you really understand how to use LinkedIn to expand your professional network and gain career and business leads. I personally joined this program and have seen the benefits. I’ve gained new followers, expanded my network, and been offered new business opportunities based on what I learned. At this point, I can easily say that I have experienced at least a ten-fold return on my investment.
More importantly, I finally understand the power of this great tool, and can share my knowledge with others. I’ve already shared tips and tricks with my clients that have helped them with business and job leads.
But there is more…Sean and Lewis have figured out some incredible new techniques for increasing your Twitter  following and you’ll get those as a bonus for purchasing this course. I haven’t tried many of these techniques, but will soon.
Click the link below for a sneak peek at LinkedInfluence.
(Please note that this is an affiliate link. This means that if you do purchase the program through this link, I might make some money.)
I hope you will check it out. LinkedInfluence was one of the best investments I made in the last year.

Job Search: Part Deux

Part One: Carpet Bombing

My first job search was spring 2008 when I was just about to graduate from the Student Affairs in Higher Education master’s program at Indiana University of Pennsylvania.  At that time I essentially carpet bombed the field with job applications; I did a national job search and applied to over 40 institutions.  It was too much to organize, it got to be too confusing keeping track of everything and everyone.

I managed to find the funding to attend The Placement Exchange in Boston and ACPA Placement in Atlanta.  In all I managed to have 20 conference interviews, for those keeping count, thats about a 50% success rate.  I was on my way to … disappointment.  I was sitting on cloud nine, I interviewed with almost half of the schools I applied at.  Well, those 20 interviews only resulted in two on-campus interviews: Florida State University in Tallahassee, FL and Point Park University in Pittsburgh, PA.  In the end I was offered and I accepted an entry-level position at Point Park University.  Its ironic that I had to travel to Atlanta to interview with and accept a position from a school that was literally 5 miles from where I was living.

Now after a few years I decided that it was time to start looking for a new job.  It was February 2010 and I was in the midst of job searching and this was my second time going the the student affairs job placement process.  I knew I did not want to repeat my first experience, 40 applications, 20 interviews and 1 offer.  I decided that I was going to narrow my job search to only one region: New England.  I started looking at openings and thats when it hit me; I needed to update my resume and cover letter.  It had been a while since I had to use my resume so I wasn’t sure where I should start.

Enter Sean Cook

I had been participating in the #SAchat on Twitter and introduced myself to Sean Cook.  I learned that Sean had worked at Penn State and that he had just started his coaching business helping others with job searches, interview techniques, updating resumes and much more.  Sean started offering a free support group to job searchers.  In this group we were able to discuss a lot including expectations for placement conferences, interview dos and don’ts, resume tips and much more.  It was during this free group that I decided to retain Sean’s help one-on-one.  So I sent Sean a message and said I’ll pay you please help me!

At first I wasn’t sure what to expect.  Here’s this guy that says he knows what he’s doing and here I am looking for help.  Well it turns out that it was one of the best investments I made this year.  I first started by talking about what I was afraid of and what concerned me.  Then in our second session we jumped into interview techniques and reviewing my resume.  The best thing we did was a mock phone interview.  I’ve always felt I was a poor phone interviewer, Sean taught me several techniques to use during phone interviews. During this mock interview Sean asked some questions I have never heard before, some were really thought provoking and some were easy.  At the end we talked about my answers and he provided a great critique.  About a week later I was able to utilize the skills Sean taught me in an actual phone interview.  Armed with these new skills I went into the phone interview confident and at the end I knew I rocked it.

Job Search: Part Deux

The major difference between my first job search and my second was focus.  I was able to focus on the geographical area and with Sean’s help I learned to focus my energy on specific parts of the job search and not everything at once.  Throughout my ACPA Placement experience and throughout my on-campus interviews I knew I had Sean as a resource, someone I could call for support anytime I needed him.  My second job serach experience was so much better than my first.  I had less applications submitted, but a higher percentage of conference interviews and more on-campus interviews.  Clearly I had a better experience because halfway through one conference interview I was offered an on-campus interview!

One school I interviewed with was Western New England College (WNEC) in Springfield, MA.  I had two good conference interviews so i was confident going to my on-campus interview.  I arrived the night before my interview, I was picked up at the airport and dropped at the hotel by a WNEC Res Life staff member.  That evening I decided to take a taxi to campus to walk around and get a true feel.  I jumped in the cab and had a great conversation about the school and the area with the taxi driver.  When we arrived at the campus the first think I noticed was the trees and the buildings.  I noticed how quintessentially “New England” WNEC looked and felt.  As I walked around, I noticed students playing frisbee, tennis, catch and just hanging outside with friends.  Brick buildings, gazebos and lawns, these are things my previous campus didn’t have.  I knew that evening I wanted to work at WNEC.  I was so confident in myself that during my self-paced tour of WNEC I stopped in the bookstore and purchased a school pennant for my collection.

Ultimately I ended up being offered and accepting a job at WNEC.  While I did the heavy lifting, by doing the interviewing and applying, it was Sean who helped me build the confidence needed to be successful.

john mayo

John Mayo, Area Coordinator, Western New England College

John Mayo is the Area Coordinator for Traditional Housing at Western New England College. In addition to residence life, he has experience working in housing operations and student leadership development at very diverse campuses. Like many student affairs professionals, his family still doesn’t understand what he does, so he tells them that he teaches life skills to college students.

John holds a bachelor’s degree in history and a minor in art and military history from Bridgewater State College, a master’s degree in student affairs in higher education from Indiana University of Pennsylvania, and is working towards a second master’s degree in organizational leadership from Gonzaga University

Feel free to follow him on Twitter (@jmayojr) and check out his personal blog (

How #sachat Ruined My Life

This week, the Student Affairs Twitter Chat (#sachat) passed a milestone. Now one year into its existence, it has changed how many student affairs professionals engage in conversations and professional development. I’ve been a member of the community surrounding this chat and the Student Affairs Collaborative Blog during this formative year, so I’d like to share my thoughts on how being involved in this community changed my life.

What communities are you engaged in online?

Are you using social media to engage other professionals and to network? Is it making you a better professional?